Timnas / 2025
Indonesia Pusaka — Timnas jersey 2025
A national jersey built from the idea of inheritance.
What needed to change
Give the new Timnas jersey a narrative that could unite the team and its “twelfth player.”
What we noticed
A national shirt carries more than colour; it carries nature, culture and symbols passed between generations.
What we decided
Frame the design as Indonesia Pusaka: a shared inheritance and source of pride.
What we made
A design narrative, launch communications plan and manifesto system for the 2025 jersey.
What happened
ERSPO launched the jersey publicly and national media documented the release.
My part
I worked on the communications and project delivery for the jersey launch. Cisarua Creative designed the jersey.