OpenAI / 2026
ChatGPT Image 2.0 creator programme
Different creators, different reasons to make an image.
01 / 10
What needed to change
Show image generation through recognisable uses, not a generic feature reel.
What we noticed
The value becomes clearer when each creator begins with a real need.
What we decided
Build a set of distinct creator use cases under one product story.
What we made
A multi-creator publishing programme across Instagram and TikTok.
What happened
Creators published image-generation use cases on Instagram and TikTok.
My part
I worked with the team on the creator programme.