Sharp / 2025
Sharp Indonesia 55th Anniversary
Fifty-five years, told through the appliances that quietly witnessed a family grow.
What needed to change
Make an anniversary film emotional without turning it into a product montage.
What we noticed
Appliances are present for ordinary family moments—joy, tension, change and repair—even when no one notices them.
What we decided
Let Sharp products act as silent witnesses across generations.
What we made
A multigenerational anniversary film and supporting campaign assets.
What happened
Sharp published the anniversary film as part of its 55-year story in Indonesia.
My part
I represented the agency through production, coordinating the client, production partner, talent, schedule, rights and follow-on photography.