Bosch / 2023
Bosch BeConnected warranty films
Three ways a paper warranty can go wrong.
01 / 03
What needed to change
Explain digital warranty registration as a practical benefit rather than a feature announcement.
What we noticed
The value becomes obvious when people see the familiar frustration of losing, damaging or forgetting the paper card.
What we decided
Use short comic mishaps to make registration feel like the simple fix.
What we made
A three-film series built around recognisable warranty-card problems.
What happened
Bosch published the three BeConnected films.
My part
I worked with the team that delivered the three BeConnected films.