OpenAI / 2026
ChatGPT Ramadan 2026
Help that carries the conversation forward through Ramadan.
01 / 07
What needed to change
The campaign needed to make ChatGPT useful in everyday Ramadan situations while delivering creator content through a compressed holiday schedule.
What we noticed
The idea centred on a familiar frustration: having to explain your situation again when you are already tired. Carrying context forward could make the next exchange more useful.
What we decided
Show creators building on a conversation, so their circumstances and preferences carry into the next moment. Use familiar Ramadan situations to make that value easy to understand.
What we made
A high-volume creator campaign with briefs, production guardrails, approvals and weekly reporting, delivered through the holiday period.
What happened
The campaign was published across creator channels during Ramadan.
My part
I developed the Indonesia communications approach and creator direction, with scripts developed by the team and creators. I helped oversee delivery through the Ramadan holiday period and used AI to support weekly reporting.