BCA / 2026
myBCA × CDID / Roblox
Banking actions turned into game progress.
What needed to change
Make myBCA features understandable inside a Roblox experience without reducing them to static product messages.
What we noticed
In a game, people learn through action and reward.
What we decided
Build tasks around recognisable myBCA behaviours and use real-world-to-game transitions to connect the two environments.
What we made
An interactive CDID experience supported by social content and generative-AI-assisted transitions.
What happened
BCA published the collaboration and the myBCA experience within Car Driving Indonesia on Roblox.
My part
I oversaw delivery and advised the team on using generative AI for transitions between real-world footage and game scenes. The team handled the day-to-day execution.