BCA / 2025
Semasa Piknik
Participation exchanged for something worth keeping.
What needed to change
Make a sponsor presence feel like part of the event.
What we noticed
A simple social action can create a physical reason to visit and share.
What we decided
Connect Add Yours participation to limited postcards and coasters.
What we made
Festival booth, social mechanic and redemption flow.
What happened
BCA published its participation and offer at Semasa Piknik.
My part
I oversaw delivery as part of the BCA account team.