HP / 2022
HP Smart Tank × Stella Lunardy
A printer inside the working rhythm of a fashion creator.
What needed to change
Show the product as part of real creative work.
What we noticed
A creator’s process is more persuasive than a feature list.
What we decided
Let Stella Lunardy demonstrate the printer through her own work and environment.
What we made
A creator-led product film.
What happened
Stella’s film was published on Instagram, with a brand version on HP Indonesia’s Facebook page.
My part
I ran the Indonesia printer campaign and managed the creator engagement.