Garena / 2025
Free Fire 8th Anniversary × Whoosh
A livestream on Indonesia’s first high-speed train.
What needed to change
Free Fire wanted to bring its anniversary celebration onto Whoosh, turning the train in its campaign imagery into a real setting.
What we noticed
Garena proposed taking the train idea into the real world. The production depended on coordinating the train schedule, permissions and a live internet connection.
What we decided
Build the running order around the train journey, with room to move segments and change their length when the connection became unstable.
What we made
A creator livestream and production aboard Whoosh, coordinated across Garena, KCIC, the internal team and production partners.
What happened
Garena published the film. Marketing-Interactive reported MURI recognition for Indonesia’s first video production of a mobile game played aboard a high-speed train.
My part
I led the overall project, bringing Garena, KCIC, our team and production partners together. I coordinated the schedule, permissions and connectivity, then moved segments and adjusted their length when the connection became unstable. Garena originated the train concept.