Garena / 2024
Aksi Rekam Free Fire
A content campaign where players supplied the footage.
What needed to change
Create a participatory system that could handle creator outreach, judging and a large volume of player submissions.
What we noticed
Players already record the game; the opportunity was to make that behaviour the campaign itself.
What we decided
Give the community a clear contest structure, creator prompts and a publishing route.
What we made
A YouTube Shorts and VOD contest supported by a campaign website, KOLs and judging workflow.
What happened
Garena published videos for the Aksi Rekam campaign.
My part
I worked with the team on the Aksi Rekam campaign.