BCA / 2024
myBCA Traktir Kopi 2024
An everyday coffee purchase turned into shareable participation.
What needed to change
Make a familiar merchant offer more participatory.
What we noticed
The purchase can become a small social moment at checkout.
What we decided
Connect a Story action to the coffee offer.
What we made
Social participation and merchant redemption.
What happened
BCA published the participation mechanic and merchant offer.
My part
I oversaw the work as part of the BCA account team.