BCA / 2025
myBCA A•Stream Lampung
Perseverance and support, told through athlete-finisher stories.
What needed to change
Give the event a human story without forcing a financial close.
What we noticed
The commitment behind finishing is more credible than a product-first message.
What we decided
Let participants’ journeys carry the idea.
What we made
A•Stream event film and supporting activation.
What happened
BCA published the A•Stream Lampung film.
My part
I handled commercial and project oversight.