BCA / 2025
Merchant BCA × Sudamala
The work behind a smooth resort experience.
What needed to change
Tell a merchant story through the operation, not only the scenery.
What we noticed
A memorable customer experience depends on invisible coordination and transactions.
What we decided
Connect the resort experience with the people and systems behind it.
What we made
A merchant film set at Sudamala.
What happened
BCA published the finished merchant film.
My part
I led this project end to end on the agency side. I personally handled the planning and BCA account management, developed the storyboard, and wrote the script. I then managed production through delivery, partnering with a production house for the on-location shoot while remaining the sole agency lead connecting the creative work, client and production.