BCA / 2025
BCA Expo 2025
Turning a familiar financial expo into a reason to act.
What needed to change
BCA Expo needed to move people from considering a purchase to taking up its products and offers.
What we noticed
The approach started with a familiar hesitation: people revisit plans for a home or car long before they act on them.
What we decided
Lead with “Udah berapa kali?” to surface that hesitation, then let #JadiKejadian answer it with a direct reason to act now.
What we made
A full communications system spanning the campaign idea, messaging, launch content and the physical and online expo.
What happened
Campaign Indonesia reported that the campaign exceeded its conversion target.
My part
I developed the communications approach and the “Udah berapa kali?” device, presented it to the client and guided the work into production. The team created #JadiKejadian as the direct-selling answer required by senior stakeholders.